Daiana Aponte on LinkedIn: Todays masterclass at Sephora Miami International Mall! What a great… (2024)

Ever feel like you're lost in a sea of the same old beauty products? 🤔I bet your customers do too! That's where innovative product development has a moment to truly sparkle...I mean, literally, if you're into that highlighter trend! 😂In a world awash with contour, blush, and every shade of eyeshadow, it's all about STANDING OUT! And trust me, innovation is the golden ticket folks. Customers today are as choosy as a beauty influencer in a Sephora :))))They yearn for fresh and unique products that reflect their own individual spark. What does this mean for brands? It's time to step up the product development game! Rather than just producing products, it's about creating a connection between your brand and the discerning customer. Riding the wave of the latest trends and offering personalized beauty solutions, well, that's the cherry on top of the perfectly iced cake! And remember, a beautiful idea gives birth to a beautiful product, and that's the core of successful product development in beauty. Excited yet? Join me at 'The Makeup Show' in Atlanta, Georgia, at The Westin Hotel on 24th and 25th February. Let's dive deep into this beautiful world of beauty business strategy! What innovative beauty products have caught your eye recently?#productdevelopment #innovation #beautyindustry #marketingstrategy #brandsuccess #productdevelopmenttips #productdevelopmentexpert #productdevelopmentconsulting #beautyindustrytrends

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Our final four experience trends for 2024:1. Conscious gifting will make a wave. Less merchandise and more gifting suites that allow people to choose with meaning.2. With wellbeing an important consideration for companies, transformational training where mind, body and soul holistically converge will be the new norm.3. Sustainable planning, from digital-first environments to water efficient venues and carbon offsets will continue to evolve.4. 3D modelling using real-world environments to create digital brand activations will dominate online feeds and make you think it's 100 per cent real (like this one from Sephora)! Half the production cost, double the audience, but little earned media attention. Perhaps, everything does have a price! #trends #experiences #experiencedesign #engagement #customerengagement #customerexperience #technology #events #experiential #activations #grouptravel #creativeagency #experientialagency #brandexperience

We gathered with NYC top fashion executives to delve into how Retviews AI Market Intelligence can solve some of the challenges that keep them up at night. Here are the 5 key takeaways of this electrifying event:👉 Trends: Staying ahead of ever-changing consumer preferences and market shifts to ensure they're stocking what customers want.👉 Competition: Constantly monitoring competitors and innovating to maintain a competitive edge in a crowded market.👉 Sustainability: Meeting consumer demands for eco-friendly and ethically produced products while managing costs and complying with legislation.👉 Assortment: Balancing inventory levels to avoid stockouts or excess inventory, which can tie up capital and erode margins.👉 Marketing: Effectively promoting products and creating engaging marketing campaigns is essential for driving sales and building brand loyalty.Looking forward to connecting again !#AI #fashion #technology #merchandising

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Calling all beauty enthusiasts! Our next Loyalty Program Slam is all about a major player in the beauty space! This loyalty program boasts over 37 million active members and accounts for more than 95% of the company's annual sales. Impressive, right?Can you guess which beauty retail giant we're featuring? Drop your guess in the comments below and stay tuned next week to find out what program our slammers will be taking on! #LoyaltyProgramSlam #BeautyLoyalty

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Flawless store page execution | E.L.F. BEAUTYTHIS is how you launch a new product. (Also, go through the Beauty Squad sign up experience)

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When digital goes physical....

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Here is the strategic reinvention I propose for The Estée Lauder Companies Inc.: First, Ted Levitt said people want to buy perfect holes, not drills. It’s solutions, not products, that matter. Beauty is skin deep. Wellness, Health and Longevity penetrate far beyond the pores.It's 2023. So what exactly should The Estée Lauder Companies Inc. do? 1-Keep innovating in mass and prestige beauty products; but invest in effective,innovative, relevant science and technology;not just silly brand stories and ingredients.Beauty from the inside out. Consider ingestiblesvs topicals. 2-Invest inmass and luxury member subscription SERVICES. Similar to how Petco has successfully invested in veterinary services and pet grooming, etc, Estee should roll upfacials and other services companies. And create a national chain of dermatology companies for relevant customer segments in select areas. Those industries need enhancementsin services/lack extraordinary customer experiences. Estee can add value by bringing in experts to make those investments pay off big in high margins, data, deep relationships and high customer lifetime value. 3-Hire, retain and educate emotionally intelligent brand ambassadors and elevate their performance. Whether Estee realizes it or not, in the Age of AI, everyone is in the Extraordinary Customer Experience/High Performance Relationship Building business. Luxury Institute increased a luxury beauty brand's counter sales 15-30 percent almost instantly with our emotional intelligence-proven Luxcelerate system. We have the research, experts and education that you need to get back on track and drive the stock price. We have the case studies and testimonials to prove it. Most importantly, we have the TRUST of UHNW and HNW SuperClients,Top-Tier brand leaders and front line associates, to EXECUTE.#esteelauder #luxury #beauty #skincare #facials #makeupartistry #luxury #luxurybrands #luxuryfashion #lvmh #luxurygoods #luxurybusiness #luxurymarketing #luxuryexperience #luxurylifestyle #hnw #uhnw

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Are you headed to #Cosmoprofna in Miami?If so, connect with Vanessa Kuykendall to learn more about how #MarketDefense can elevate your #beautybrand on Amazon!

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I love this post - Is digital fashion changing the traditional industry or a new era in the technology industry :) The Fabricant is amazing but Kerry is speaking at all the tech and crea-tech events. Let's invite this conversation into the traditionel industry as well.... With the digital product passport coming it will be amazing to use NFT's and digital fashion as the original garment that only one might become a physical garment as well if the demand is there.#nowaste #smallerstock #produceondemand #digitalfashion #newbusinessmodel

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Why should brands consider cross-industry collaboration?We explored this during my conversation with Chaz Pringlehe is the head of partnerships for the premium beauty brandSKNMUSE.Chaz identified that there is a big opportunity for brands to tap into nightlife culture and can really connect with nightlife consumers in a real way. They have both:- high intent and - the purchasing powerBrands need to know that these consumers care deeply about their appearance, they care so much about the way they look, the way they dress, and the way they feel. So that’s a massive opportunity to really reach an audience that’s already primed to shop and buy. Nightlife is a highly segmented space and hard to navigate. Understanding how to harness the power of this audience to get what you want from a brand side requires a special skill set and know-how to navigate. Brands need to have the right nightlife partner that can drive optimal results.Listen to the full interview: https://bit.ly/4bYyQm6

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